Why Attorneys should have Website Videos

5 Advantages of Using Video on Your Website

by Stan Black, GetLegalTV.com

The use of video is becoming important to staying competitive on the web. As more law firms develop an online presence, it is imperative to differentiate yourself by including video about your firm on your website.

1. Introduce yourself to potential clients

The process of meeting with an attorney for the first time can be unnerving for some clients. Introducing yourself through an online video can remove this anxiety.

2. Convey emotion and personality

You can show only so much emotion with text and images on a website. Video, on the other hand, gives you an opportunity to show viewers the way you look, sound and act. It is a wonderful way to project emotions such as empathy and compassion to potential clients.

3. Improve search engine rankings

In the near future, video will be an integral part of search engine result pages. Google already has begun to factor in the presence of video on a page when determining where the page ranks on Google search results.

4. Improve overall website experience

If done correctly, putting video on your website will improve the browsing experience of your visitors.

5. Impress potential clients

Let’s face it, a law firm website with embedded video looks impressive. At present, few law firms use video, so those that do give a clear sign that they’re a step ahead of everyone else.

Video grabs visitors' attention and drives them to act. According to our studies, consumers visit an average of 4.8 Web sites before choosing a lawyer online. That drops to 1.8 sites when the sites contain a video.

GET TOP PAGE RANKING WITH VIDEO

WEB VIDEO BY THE NUMBERS

#3. That's the ranking of web video in a list of the top 10 most influential marketing mediums compiled by Deloitte LLP (it was beaten only by television and magazines).
70%. That's the increase in web video viewership from 2008 to 2009.
84%. That's the number of U.S. based Internet users who watch web video.
11. That's the number of hours, on average, that every U.S. based Internet user spends watching web video each month.
6 and 57. The first number is the average time, in minutes, visitors spend on a web site with video. The second number is the average time, in seconds, visitors spend on a web site without video.
12%. That's the average increase in conversions rates for web sites using video vs. text-only sites.

This information was obtained from Web Video University